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Advertising
Value
Hit
the web and pull up pages from any aerial advertising company
using planes to pull banners. If they quote statistics on aerial
effectiveness, dig a little deeper and you'll find that most of
those stats refer to BLIMPS! Here are a few examples:
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In
1984, Fuji Film drove their market share from 7 % to 22% in
only a 2-month period as a result of their aerial
advertising campaign covering the 1984 Olympic games in Los
Angeles. The campaign was so successful that Fuji is still
using BLIMP advertising today-18 years later!
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In
1992 Kraft increased its sales by 87% in Germany alone
during the Kraft Blimp promotion tour.
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Studies
indicate that in a typical city of about 1 million people,
during a 5-day flight period, 65% (650,000 people!) recall
the message presented on the airship.
With
that kind of success rate the obvious question is: Why isn't
everyone using airship advertising? The even more obvious answer
is: COST. Full sized airships cost several million dollars to
purchase and several hundred thousand dollars per month to
operate and typically have crews of 20 to 40 people. The average
cost to an advertiser on the world's preeminent airship, The
Goodyear Blimp, is upwards of $400,000 per night for lighted
pixel board advertising! Bob Weinstein, Director of Advertising
for Metropolitan Life says: "The cost of running the blimp
for a whole month is equal to the cost of just one or two
primetime commercials." He still thinks that's a bargain
even though one primetime commercial can cost well over
$300,000! This type of advertising is just too expensive for
even most Fortune 500 companies but that's where Remote
Controlled Airships come in. It can mirror the effectiveness of
full-sized manned airships at a fraction of the cost!
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