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Effectiveness
Humans
are fascinated with things that fly. Airplanes, Blimps and Hot
Air Balloons have always caught the hearts and imaginations of
people everywhere. Aerial advertising via banner-pulling
airplanes has been around for a while and continues to grow in
popularity because it is hugely effective. The reason it is so
effective is because it is mobile, it is flexible, and it is
highly visible. The only "flying advertising medium"
more effective than a banner-pulling plane is an airship--a
BLIMP!
Advertising
Age recently surveyed thirteen thousand people and asked them to
recall a single ad. The top two ads mentioned were for Coca Cola
and Pepsi respectively and COMBINED they only accounted for 10%
of the responses. Compare that with a recent survey asking about
giant airships (blimps). An amazing 75% of those surveyed
recalled seeing the ship and a full 60% of them could identify
the company using it.
Can
aerial advertising on a blimp really be that much more effective
than traditional forms of advertising? Well, ask yourself these
questions: What is the last newspaper ad I saw? What is the last
radio commercial I heard? The last TV commercial I can recall?
The last billboard I passed on the highway? The last blimp I saw
flying in the sky? Could you answer them all? Even if you could,
now ask yourself this: how long ago did I see or hear them?
Chances are your answers for TV, radio, print and billboard
range from a few minutes or hours to a few days ago and you
still had trouble remembering them. The last time you saw a
blimp may have been months or even years ago but I bet you
remember where you saw it and what it said. That, in a nutshell,
is advertising effectiveness!
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