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Why
Air Media?
Let's face it, airships are not easily overlooked. Humans are
fascinated with things that fly. It's a natural instinct to look
up and see what's in the sky.
Airship
advertising is hugely effective because it is memorable; it is
mobile; it is flexible and it is highly visible. Additionally,
it attracts news coverage and other forms of free publicity! In
short, it combines all the best attributes of traditional
advertising; offering the customer a moveable front-page ad in
the sky that can't be turned off by changing the station!
The
future of advertising is changing! A recent IEG Sponsorship
Report had this to say about that future: "The digital
future - which puts the power into the user's hands - is bad
news to measured media and broadcasting. How many consumers are
going to "choose" to watch an ad?…Marketers will
require "embedded advertising", where the message is
incorporated into the action and cannot be evaporated with the
touch of a button."
Representatives
from AirSign believe that aerial advertising can fill that need:
"Aerial Advertising can be viewed as a mix between outdoor
billboards, print, and radio due to the overlapping demographic
audiences and the mode of delivery. We are talking about a
front-page ad in the sky that reaches commuters, sports fans,
event attendees and vacationers alike."
And
finally, from Airship USA: "As the effectiveness of the
traditional advertising media continues to erode, advertisers
need to explore innovative solutions to make an impact on the
public consciousness. Blimp participation guarantees advertisers
audience attention."
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